Freelance
As a remote freelance digital marketing specialist, I provide comprehensive services across social media, email marketing, and general online media. I collaborate with clients to create and implement effective digital strategies that drive brand awareness, engagement, and conversions. My responsibilities include developing social media content, coordinating email marketing campaigns, designing various digital assets such as infographics, and managing digital advertising efforts. I strongly leverage data analysis and industry research to optimize campaigns and ensure alignment with client goals.
HEnsler REmodeling LLC
Hensler Remodeling is a family-owned construction company dedicated to rebuilding Detroit. Specializing in small business and residential projects, their mission is to transform spaces that not only meet their clients' needs but also contribute to the growth and renewal of the city. Every project we undertake strengthens our community and moves Detroit closer to a vibrant, revitalized future.
Redesigned and optimized company website to improve user experience, increasing page views and conversion opportunities while enhancing overall brand identity.
Developed and implemented a comprehensive social media strategy from scratch, creating tailored content such as client reviews, project highlights, and promotional posts to boost engagement and brand awareness.
Captured and curated project photos to showcase craftsmanship and quality, aligning visuals with content strategy to enhance credibility and attract potential clients.
Managed the brand’s online reputation by moderating Yelp and Google My Business profiles, responding to client reviews, and ensuring a consistent, positive brand presence across review platforms.
THE CURRENT MAGAZINE
The Current is East Lansing’s only full-color arts-and-culture magazine. Their bimonthly publications and weekly online exclusives amplify the voices and experiences of the East Lansing community.
"The Rise and Controversy of Fad Diet Products on Instagram"
Online Exclusive ● 4/12/20
"Accessible Times are Changing: Molly Burke as a Force of Positivity and Inclusivity"
Online Exclusive ● 2/12/20
"The Importance of Documentation"
Online Exclusive ● 3/30/20
“Access is not only how a space is designed, but also what happens within it…
It is still expansively evident that those with triggers are not accounted for within the academic space, which makes little sense considering the staggering statistics around the traumas students are already subjected to when they walk onto campus for the first time.”
— "Bridging the Representational Gap Between Physical and Mental Disability within Academia" Fall 2020 Issue
Feature Article: Authored the feature article "Bridging the Representational Gap Between Physical and Mental Disability within Academia" for the Fall 2020 issue, a thought-provoking piece spanning 1500 words. This article aimed to promote awareness and understanding of disability, and how it is represented within the college classroom.
Online Exclusives: Produced multiple online exclusive articles, exploring a range of pertinent topics and issues relevant to the college community and beyond. These articles served to amplify the magazine's online presence and cater to the diverse interests of our audience.
Editorial Support: Provided developmental editing and copyediting services for both print and online articles, ensuring clarity, coherence, and adherence to editorial standards. By collaborating closely with contributors, I helped refine their ideas and enhance the overall quality of the content.
Social Media Management: Spearheaded social media management and strategy for the magazine's presence on Instagram, X, and Facebook. This involved creating comprehensive guidelines for content creation and engagement, fostering a cohesive and impactful social media presence.
BENZINGA
Benzinga is a leading financial media and data provider based in Detroit, delivering actionable news and insights that empower investors across all levels. Known for its fast, accessible financial content, Benzinga covers a range of market sectors, providing tools and resources to support investment decisions.
Online Articles: Authored online articles covering a wide range of finance-related subjects, including banking reviews, personal loans, student loans, loan reviews, the use of financial advisors, and building credit. By crafting compelling and informative content, I aimed to provide valuable insights and guidance to readers.
Research Expertise: Conducted in-depth research utilizing official sources such as the FDIC, IAPD, and the US Department of the Treasury. This rigorous approach enabled me to gather accurate and up-to-date information, enhancing the credibility and relevance of our content.
Editorial Support: Provided developmental editing and copyediting services for fellow writers on the team, ensuring consistency, clarity, and adherence to brand guidelines. Through constructive feedback and meticulous attention to detail, I helped elevate the quality of our content.
Fact-Checking and Quality Assurance: Implemented diligent fact-checking procedures to uphold the credibility and integrity of our articles. By meticulously verifying information and sources, I contributed to maintaining the company's reputation as a trusted source of financial information.
MHIT
Mental Health Information for Teens (MHIT) was a local nonprofit organization dedicated to educating teens on mental & emotional health, and providing community services.
Website Branding and Content Optimization: Conducted comprehensive appraisal of website branding and content to ensure accessibility, continuity, and SEO improvements. Implemented strategic enhancements to enhance user experience and optimize search engine visibility.
Branding Guides and Documentation: Orchestrated the creation of a comprehensive website, document, and social media branding guide, providing clear guidelines for maintaining brand consistency across various platforms. Developed a quick-reference branding style guide to streamline branding-related decision-making processes and ensure a cohesive representation of the nonprofit's identity.
Organizational Systems Enhancement: Implemented a new system for organizing and storing company documents and activities, enhancing efficiency and accessibility for team members. Crafted a mission, goals, and values statement to articulate the nonprofit's overarching purpose and guiding principles, fostering alignment and cohesion within the team.
Print Marketing Material Development: Conceptualized and drafted various print marketing materials and activities, including flyers, crossword puzzles, and infographics tailored to the nonprofit's clientele. These materials served to raise awareness and promote engagement with the organization's mission and services.
Luca Mariano Bourbon
Creator and moderator of the Detroit ladies’ gaming discord server
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