Social Media Management: Curated and managed social media activity for 15 individual loan offers across Facebook, Instagram, LinkedIn, and Google My Business, focusing on loan product promotion, co-marketing content with realtors, and showcasing industry trends. Oversaw and maintained loan officers' Google Business Listings to ensure accurate and up-to-date information.

Print Marketing Design: Spearheaded the design and production of print marketing materials, including business cards, postcards, pamphlets, and educational flyers, aligning with brand guidelines and promotional objectives.

Specialized Landing Pages: Collaborated with realtors to develop specialized landing pages catering to new communities, crafting compelling copy and optimizing layout for maximum impact.

Reputation Management: Monitored and managed online reviews across various platforms including first-party homepages, Yelp, Facebook, Zillow, and Google, ensuring a positive brand image and prompt response to customer feedback.

Email Marketing: Orchestrated consistent email communication to clients and business partners for all loan officers via CRM (Total Expert), covering product promotions, co-marketing initiatives, industry trends, and holiday greetings.

Paid Social Media Campaigns: Co-managed and curated paid brand awareness and lead-generating social media campaigns using Meta Business Studio, optimizing targeting and budget allocation for maximum ROI.

Industry Research and Compliance: Stayed abreast of mortgage and marketing industry trends, conducting regular research to inform strategy and campaign development. Assisted loan officers and our branch manager in transitioning and acclimating to new marketing tools while ensuring compliance with industry regulations and company standards.